from blueprints to crystal balls

In the 1980s and early 1990s, the designers at Steffian Bradley Architects (SBA) suddenly found themselves forecasting the future, frequently acting as health care planners on a large number of projects.

Clients would often ask SBA to design a new hospital or health care facility based on outdated master plans or old data on spaces and operations. Those plans had to be reworked to meet the client’s needs as well as current and approaching industry standards.

As a result, in 1996, Sterling Planning Alliance was born.

A division of SBA, Sterling has always maintained its identity as an “alliance” in both title and spirit. The early days featured successful collaborations with many health care systems in England. Later, Sterling would add layer upon layer to its offerings, bringing former hospital operators, clinicians, strategic partners, architects, and other consultants to projects near and far.

Now, nearly two decades later, Sterling remains a leader in the industry and is able to predict the future of health care with great accuracy. Sterling’s own sharply-refined analysis tools zero in on inefficiency in current health care spaces, serving as a signature springboard for its planners, analysts, and architects to turn those spaces into LEAN, highly efficient, patient-focused, forward-thinking, and technologically-advanced programs and environments.